PLAY NEW SCENE

On June 1st, 2022 — South Korea's local election day — I designed the pop-up identity for NEWWAYS, the political agency championing the next generation of politicians in their 20s and 30s. The event served as a moment to reflect on NEWWAYS' journey so far and the possibilities ahead. Taking the dynamic energy of a sports arena as its core motif, the identity brought to life a new political scene where three roles — Agent, Voter, and Player — intersect. The custom lettering holds strokes that feel sincere yet bold, and the design carried that same spirit through insight-driven infographics, an interactive voting corner asking visitors where politics should head next, and a full set of on-site print collateral and an accompanying application — all woven together as a single, continuous narrative.